Shopify couldn't have asked for a better ending to its global November sales! Imagine, sales peaking on Friday afternoon at a staggering $5.1 million per minute! Not only that, but Shopify also broke sales records, with over 80 million customers worldwide shopping on Shopify stores.
If you are curious about other statistics and impressive numbers, please read on.
What is Black Friday and Cyber Monday?
Black Friday is a day of major promotions and sales, falling on the last Friday of November. The tradition originated in the United States, where, after Thanksgiving, the Christmas shopping season begins. Historically, discounts on this day were limited to brick-and-mortar stores, while Cyber Monday (Digital Monday) served as the equivalent for online stores.
Today, there's no such distinction. The formula is expanding, and many stores offer discounts for an entire weekend or even a whole week.
How did the Shopify platform prepare for big promotions and discounts?
For most retailers, the last weekend of November is the busiest of the year. A huge amount of work translates into a huge amount of sales. The e-commerce industry is particularly popular. Customers fed up with crowded shopping malls and traffic jams are choosing to shop online. Shopify prepared a number of articles that retailers could take away and check if they were ready for this busy period. Automation and optimization were recommended from the very beginning of preparations. Apps such as Klaviyo, Omnisend, and Flow were mentioned. Emphasis was placed on having a fully operational customer service, ready for any glitches, two weeks before Black Friday. Were retailers prepared for the sale weekend? Let's take a look at the numbers.
Black Friday and Cyber Monday on Shopify
- Let's start with a statistical bombshell—Shopify merchants recorded a record $14.6 billion in sales! It sounds unreal, but it's true.
- The most popular products were in categories such as cosmetics, clothing, sportswear and fitness & nutrition.
- The average price of the shopping cart was $114.70
- Is the period of discounts and sales really the most profitable for sellers? Based on statistics, over 94,000 sellers on the Shopify platform recorded their best sales day ever between November 28th and December 1st.
- Has Shopify's popularity encouraged new merchants to sell on the platform? As you might guess, yes. Over 15,000 merchants have made their first sale on Shopify.
- Were sales based solely on domestic orders? Statistics show that cross-border orders accounted for 16% of all orders globally.
- And finally, an interesting fact about Shopify sales - global sales, amounting to the previously mentioned $14.6 billion, are 27% higher than in 2024.
Source: https://www.shopify.com/news/bfcm-data-2025
Shopify's popularity
Speaking of record sales, it's worth talking about the Shopify platform itself. What's driving more and more customers to migrate or set up a new store there?
The first factor contributing to Shopify's popularity is its intuitive nature. It's very easy to get started and then grow, both in sales and branding. A definite advantage is the extensive range of additional apps, which allow you to further customize each store to your needs and preferences. Customer service is top-notch, and their Help Center is extensive.
Entrepreneurs who prefer to entrust the creation of their store to professionals can take advantage of the offer of the Shopify agency specializing in implementations. Shopify Poland and Shopify Plus..
Black Friday on Shopify among our customers
IN Noto Agency We understand how crucial these November days are for entrepreneurs. We began preparing for this event with most of our clients in October. Much of our work was based on automation. It's crucial to consider and plan activities around Black Friday and Cyber Monday well in advance – this is something we always recommend to the e-businesses we work with.
What will 2026 bring for Black Friday and eCommerce? We're not sure, but we're confident that Shopify's Black Friday will deliver plenty of excitement and be one of the key sales moments of the year.
