eCommerce Dictionary

Intrastat – what is it?
Intrastat – definition Intrastat is a system for collecting statistics on intra-Community trade, used to monitor the exchange of goods between European Union member states. Companies are required to report... Read more...
IoT (Internet of Things) – what is it?
Internet of Things – definition IoT (Internet of Things) is a concept in which various everyday devices and objects are equipped with sensors, software, and network connectivity, allowing them to... Read more...
Blockchain – what is it?
Blockchain – definition Blockchain is a distributed ledger technology that allows for the secure and transparent storage of data in the form of a chain of blocks, where each block... Read more...
SKU (Stock Keeping Unit) – what is it?
Stock Keeping Unit Definition An SKU (Stock Keeping Unit) is a unique code assigned to each product or product variant in a warehouse management system, enabling easy identification, tracking, and... Read more...
Multichannel – what is it?
Multichannel – definition Multichannel is a marketing strategy that utilizes multiple communication channels to reach customers and increase their engagement. It encompasses various media, such as brick-and-mortar stores, websites, social... Read more...
CTA – what is it?
Call to Action – Definition A CTA (Call to Action) is a call to action intended to persuade a recipient to take a specific action, such as purchasing a product,... Read more...
DXP (Digital Experience Platform) – what is it?
DXP (Digital Experience Platform) – definition A Digital Experience Platform (DXP) is a sophisticated technology tool that integrates various systems and technologies to manage the entire digital user experience. DXP... Read more...
Googlebot – what is it?
Googlebot – definition Googlebot is an automated indexing robot (also known as a crawler) owned by Google that crawls and analyzes websites to update search results. It works by regularly... Read more...
XML (Extensible Markup Language) – what is it?
XML (Extensible Markup Language) – definition XML (Extensible Markup Language) is a flexible markup language used to describe, store, and exchange data in a hierarchical structure. Its main advantage is... Read more...
RDW (Responsive Web Design) – what is it?
RWD (Responsive Web Design) – definition Responsive Web Design (RWD) is an approach to website design that ensures optimal display and functionality across devices, regardless of screen size. Using techniques... Read more...
Fulfillment – ​​what is it?
Fulfillment – ​​definition Fulfillment is a comprehensive order fulfillment process that encompasses all stages from the moment a customer places an order to the delivery of the product to the... Read more...
Cross-docking – what is it?
Cross-docking – definition Cross-docking is a logistics method that minimizes or completely eliminates the storage of goods during the transshipment process. This strategy involves directly transshipping products from one mode... Read more...
SSL – what is it?
SSL Certificate – What is it? An SSL (Secure Sockets Layer) certificate is a digital security certificate used to secure network connections between a user's browser and a web server.... Read more...
Template – what is it?
Template – definition A template, also known as a template, is a pre-defined template for the structure or graphic layout of a website. It includes predefined elements such as headers,... Read more...
Deployment – ​​what is it?
Deployment – ​​definition Deployment is the process of deploying software, applications, or systems to a production environment, where they will be available for use by end users. This process involves... Read more...
WMS (Warehouse Management System) – what is it?
WMS – definition A Warehouse Management System (WMS) is a warehouse management system that utilizes software and technology to optimize warehouse operations. Key WMS functions include goods receipt control, inventory... Read more...
Backup – what is it?
Backup – definition Backup is the process of creating a backup copy of data, which is stored in a secure location to enable recovery in the event of loss, corruption,... Read more...
JavaScript – what is it?
JavaScript - definition JavaScript is a high-level, dynamically typed programming language primarily used to create interactive effects on websites. It is the primary scripting language used in web browsers, allowing... Read more...
Remarketing – what is it?
Remarketing – definition Remarketing is a marketing strategy that involves re-engaging with users who have previously visited a website but haven't completed a purchase or other desired action. It's a... Read more...
ERP – what is it?
ERP – definition ERP (Enterprise Resource Planning) is an IT system that integrates various business and operational processes within organizations, enabling the effective management of enterprise resources. ERP encompasses a... Read more...
KPI – what is it?
KPI – definition KPIs (Key Performance Indicators) are key performance indicators used to assess the achievement of goals and monitor progress in implementing strategies or activities within a company, project,... Read more...
API – what is it?
API – Definition An API (Application Programming Interface) is a set of rules and protocols that enable communication between different computer programs or components of a computer system. An API... Read more...
Dropshipping – what is it?
Dropshipping – definition Dropshipping is an e-commerce business model in which the seller doesn't store the products they sell. Instead, when the seller receives an order from a customer, they... Read more...
JavaScript – what is it?
JavaScript definition JavaScript is a versatile, high-level scripting programming language that is a key technology in web development. It was developed by Brendan Eich in 1995 and is maintained by... Read more...
Shopify Unite – what is it?
Shopify Unite Definition Shopify Unite is an annual conference hosted by Shopify that brings together partners, developers, and the commerce community from around the world. During this event, Shopify announces... Read more...
Subscription Store – What is it?
Subscription Store Definition A subscription store, also known as a subscription service or subscription business model, is a type of online store where customers commit to regular, recurring payments in... Read more...
Mobile eCommerce – what is it?
Mobile eCommerce – Definition Mobile e-commerce, also known as m-commerce, is the process of shopping using mobile devices such as smartphones and tablets. This definition encompasses all transactions conducted via... Read more...
Sprint Planning – what is it?
Sprint Planning – Definition Sprint Planning is the process of planning and preparing for a future Agile sprint, often used within Scrum. A sprint is a defined, short period of... Read more...
Cross Border eCommerce – what is it?
Cross Border – Definition Cross-border refers to commercial transactions, business activities, or communications that cross national borders. This can include the sale of products or services between countries, the conduct... Read more...
Web Design – what is it?
Web Design – Definition Web design is the process of creating and designing websites. It encompasses all aspects of website creation, from planning and designing the user interface, through creating... Read more...
Entering the foreign market
Planning to enter a foreign market Planning a foreign market entry is a complex process that requires careful preparation and analysis. The first step is a detailed analysis of the... Read more...
Conversion rate optimization – what is it?
Conversion Rate Optimization – Definition Conversion rate optimization (CRO) is the process of improving a website or other online platform to increase the percentage of users who complete desired actions,... Read more...
Planning meeting – what is it?
Planning meeting – definition A planning meeting is a formal session held as part of a project or business process to establish priorities, define goals, discuss tasks, and define a... Read more...
Shopify – what is it?
Shopify – Definition Shopify is a popular e-commerce platform that allows entrepreneurs and businesses to create and manage online stores. It's a tool that allows you to quickly launch an... Read more...
Design Thinking – what is it?
Design Thinking – Definition Design Thinking is an approach to problem-solving and innovation that emphasizes understanding user needs, generating creative solutions, and iteratively testing and adapting proposals based on feedback.... Read more...
Digital Products – What Are They?
Digital products are goods or services that exist in digital form and can be delivered, stored, or used via computers or other electronic devices. They are characterized by their physical... Read more...
Tailor-made software – what is it?
Tailor-made software – book The book "Tailor-Made Software: How to Talk to a Client Who Doesn't Know What They Want" is a practical guide for those involved in custom software... Read more...
Content Management Systems – What Are They?
Content Management Systems (CMS) – Definition A content management system (CMS) is software that allows you to create, edit, publish, and manage website content without requiring advanced technical knowledge. A... Read more...
SaaS model – what is it?
SaaS Model – Definition The SaaS (Software as a Service) model is a software delivery method in which applications are hosted in the cloud and made available to users via... Read more...
Website design – what is it?
Website design – definition Web design is the process of creating the visual and functional structure of an online website. As part of this process, designers prioritize aesthetics, usability, and... Read more...
Interactive agency – what is it?
Interactive agency – definition An interactive agency is a company specializing in providing services related to the design, creation, and management of interactive digital solutions for business clients. Their activities... Read more...
Google Merchant Center – what is it?
Google Merchant Center Definition Google Merchant Center is a web-based tool created by Google that allows businesses to submit their product information to various Google services, such as Google Shopping,... Read more...
Shopify Logo Maker – what is it?
Shopify Logo Maker Definition Shopify Logo Maker (Hatchful) is an online tool created by the e-commerce platform Shopify that allows you to quickly and easily design professional logos for businesses.... Read more...
Software – what is it?
Software – definition Software is a set of computer programs, instructions, and data that control the operation of a computer and enable it to perform various tasks. This can include... Read more...
SEM – what is it?
SEM – definition SEM (Search Engine Marketing) is a marketing strategy that involves promoting a website through paid ads displayed in search results on websites such as Google, Bing, and... Read more...
Loyalty system – what is it?
Loyalty system – definition A loyalty program is a marketing strategy in which a company rewards its customers for frequently using its products or services. It's a program based on... Read more...
Mach architecture – what is it?
Mach architecture – definition Mach architecture is an operating system architecture developed at Carnegie Mellon University in the 1980s. It is a Unix-like microkernel designed to provide performance, flexibility, and... Read more...
CRM system – what is it?
CRM system – definition A CRM (Customer Relationship Management) system is an IT tool or platform used to manage customer relationships. It allows you to track customer interactions, collect information... Read more...
Deferred payment – ​​what is it?
Deferred payment – ​​definition Deferred payment is a transaction model in which the customer receives a product or service immediately but pays for it at a later date, usually after... Read more...
Lead – what is it?
Lead – definition A lead is a potential customer who has expressed interest in a product or service by taking specific actions, such as completing a form, subscribing to a... Read more...
Page footer – what is it?
Page Footer – Definition The footer, also known as the footer, is the lower portion of a website page that contains additional information, links, or other elements, typically repeated on... Read more...
Microservices Architecture – What is it?
Microservice Architecture – Definition Microservice architecture is a design approach in computer science that breaks down application systems into smaller, independent, and more manageable components called microservices. Each microservice is... Read more...
Logotype – what is it?
Logotype – definition A logo is a graphic representation of a company, brand, or product, often consisting of a unique combination of symbol, graphics, and text. Its purpose is to... Read more...
Product Development – ​​what is it?
Product Development – ​​Definition Product development is the process of planning, designing, creating, and implementing a new product or improving an existing one, encompassing various stages from concept and market... Read more...
Time and material – what is it?
Time and material – definition Time and material is a billing model between the client and contractor based on payment for work performed and materials used. Under this model, the... Read more...
Time to market – what is it?
Time to market – definition Time to market is a business term referring to the time it takes to bring a product or service to market, from the development phase... Read more...
Affiliate programs – what are they?
Affiliate Programs – Definition An affiliate program is a business strategy in which a company partners with external entities (partners) to promote and sell its products or services. Partners can... Read more...
Product card – what is it?
Product card - definition A product charter is a document or tool used in the product management process that contains key information about a given product. It typically presents all... Read more...
ERP system – what is it?
ERP system – definition An ERP (Enterprise Resource Planning) system is integrated business software that integrates various areas of a company's operations, such as production management, finance, human resources, logistics,... Read more...
Website responsiveness – what is it?
Website responsiveness – definition Website responsiveness refers to a website's ability to adapt to various devices and screen sizes, ensuring an optimal user experience regardless of the screen size or... Read more...
Google PageSpeed ​​Insights – what is it?
Google PageSpeed ​​Insights – Definition Google PageSpeed ​​Insights is an online tool developed by Google that evaluates a website's performance in terms of loading speed and usability on mobile devices... Read more...
Landing Page – what is it?
Landing Page – Definition A landing page is a single webpage that a user reaches after clicking on a specific link or ad. The primary purpose of a landing page... Read more...
User Interface (UI) – what is it?
User Interface (UI) – definition User interface (UI) refers to the part of a system, application, or device that enables a user to interact with it. It is the set... Read more...
eCommerce industry – what is it?
eCommerce – definition E-commerce (short for electronic commerce) is the process of buying, selling, and exchanging goods and services via the Internet or other electronic systems. It encompasses online transactions... Read more...
Agile methodology – what is it?
Agile Methodology – Definition Agile is a set of values ​​and principles applied to project management and product development that promote flexibility, adaptability, team collaboration, and delivering customer value through... Read more...
Product photos – what are they?
Product Photography – Definition Product photography is a photographic specialization that focuses on creating high-quality images of objects, products, or services. Its goal is to present these items in an... Read more...
Webflow – what is it?
Webflow – definition Webflow is a website development platform for responsive website design without coding. It allows users to design, build, and host websites using an intuitive graphical interface that... Read more...
CMS systems – what are they?
CMS Systems – Definition Content Management Systems (CMS) are software or web-based platforms that allow you to create, manage, publish, and update content on websites or other online platforms. CMSs... Read more...
Google Shopping – what is it?
Google Shopping – Definition Google Shopping is a service provided by Google that allows businesses to showcase their products in Google search results in the form of dedicated Shopping ads.... Read more...
Sign book – what is it?
Brand Book – Definition A trademark register is a document or register containing information about trademarks, including their description, registration date, owner, and other relevant data related to trademark protection.... Read more...