How does Shopify Collabs work? What exactly is it? How to earn with Shopify Collabs? How to invite influencers using Shopify Collabs? In this article, you will find answers to these questions.
Shopify Collabs - what is it?
Shopify Collabs is a tool created directly by Shopify developers. Its main task is to help Shopify store owners promote their products through influencers and broadly understood online creators. Why? To increase brand recognition and, as a final result, also the conversion rate.
Shopify Collabs is expanding globally, including within Shopify Poland.
How does Shopify Collabs work?
First, after installing the application (available directly from the Shopify App Store), it is necessary to perform basic configuration, including specifying:
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email address,
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industry/industries,
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target group (gender) that interests us,
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location (you can choose from 276 countries).
How does Shopify Collabs work? The key is to create an 'invite program' where we define all conditions (e.g. affiliate link, discount amount and associated limits):
Additionally, you can also create a gift in the form of a product or a specific discount:
With the above, we can then invite specific creators to the program or assign those who have already accepted our invitation.
How to earn with Shopify Collabs?
How to earn with Shopify Collabs? Let's look at it from two perspectives:
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as an online creator, you receive a certain commission from every sale generated in the store with your involvement + you can also receive a welcome gift in the form of product(s) or a discount code from the brand,
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as a store owner, you increase your sales and recognition among the audiences of specific influencers.
How to invite Shopify Collabs influencers
There are several options for inviting influencers via Shopify Collabs. The two main ones are sending an invitation via email or creating an 'application page':
On the 'application page', we include questions for creators, and through it, they will be able to apply to join our program:
We can also invite influencers via email, but in this model, we need to know the creators' email addresses:
Shopify Collabs for Shopify stores
As a Shopify agency, we recognize the pace of change in eCommerce. Shopify Collabs for Shopify stores is not only another step in creating new opportunities for sellers, but it also integrates two interconnected worlds - influencer marketing and eCommerce sales.
Shopify Collabs reviews
It is worth noting that Shopify Collabs, regarding reviews, currently (July 2026) has an average rating of 4 out of 5 stars with 405 reviews.
Shopify Collabs commissions
Within Shopify Collabs, commissions depend on individual settings. The higher the commission we offer an influencer for each sale generated by the creator, the smaller the margin you, as the store owner, will generate, but everything is a matter of appropriate calculation.
Additionally, it is worth remembering the 2.9% commission on automatic payouts for creators.
