Since 2023, the European e-commerce market has been operating under new legal conditions. With the entry into force of Omnibus Directive , online store owners must meet specific obligations related to informing customers about prices and promotions. Further updates to the regulations were introduced in 2025, further specifying how discounts should be presented. For users Shopify platforms This means you need to adapt your stores to current legal regulations. In this article, we explain what the Omnibus Directive concerns , what obligations it introduces and How to implement the Omnibus directive in Shopify , step by step, using available tools and applications.
What is the Omnibus Directive about?
Omnibus Directive This is part of a European Union legislative package aimed at increasing the transparency of online commerce and strengthening consumer rights. In practice, this means that retailers must clearly inform customers about product price histories and any promotions or discounts.
New Omnibus recipes impose on entrepreneurs the obligation to provide information about prices , and more specifically – about the lowest product price from the last 30 days before the promotion is introduced. This allows consumers to assess whether the actual discount makes sense or is merely the result of price manipulation.
The directive also includes requirements for customer reviews, product rankings and information on price personalisation based on user behaviour.
Who does the Omnibus Directive apply to?
The question " who does the Omnibus Directive apply to? " is crucial, as many small businesses believe that these regulations only apply to large stores. However, in reality, they do apply to all online retailers within the European Union – regardless of the size of the store, the number of transactions or the type of products offered.
This means that any Shopify store owner who sells products to consumers in the EU must ensure Shopify's compliance with the Omnibus Directive . Failure to implement appropriate solutions may result in sanctions, financial penalties, and loss of customer trust.
Changes to the Omnibus Directive 2025 – what's new?
The year 2025 brings An update to the Omnibus Directive , which introduces several important clarifications. Primarily, it expands the obligations regarding price communication to include cross-channel campaigns, meaning those conducted simultaneously in an online store, mobile app, and social media.
According to With the updated Omnibus Directive , retailers must provide consistent information about the lowest product price regardless of the sales channel. Additionally, there's an obligation to archive price history, which will facilitate any inspections and audits.
These changes are part of a broader e-commerce trends 2025 , in which transparency, personalization and automation of sales processes play a key role.
How to implement the Omnibus directive in Shopify?
Compliance with the directive doesn't have to be difficult. Shopify provides flexible tools that allow you to adapt your store to European regulations. To achieve full compliance, Shopify platform compliance with the Omnibus Directive , it is worth going through the process in several stages.
First of all, you need to ensure correct display lowest price in the last 30 days on the product card. This can be achieved by modifying the template or using ready-made application from the Shopify App Store, which automatically calculate and present the required information.
Next, you should review your promotional communications – all banners, newsletters, and landing pages should clearly indicate the previous price. It's also worth including a note explaining how the promotion is calculated, which further enhances the store's credibility.
In the case of large stores, integration is recommended via Shopify REST API or dedicated partner applications that enable automatic recording of price history and reporting in line with EU requirements.
Step-by-step implementation – recommended solutions
To carry out implementation step by step , it is best to start with tests on a demo environment, i.e. Shopify Demo . This allows you to check how the store behaves after making changes to the code and whether all pricing elements are displayed correctly.
Then, after passing the tests, the solutions can be deployed in a production environment. It is worth using recommended solutions , such as the "Price History" and "EU Price Display" applications or dedicated plugins auditing the store's compliance with the directive.
It is also good practice to integrate a notification and data archiving system – this allows the store to automatically save price history and can quickly present documentation during an inspection.
Why is it worth ensuring compliance with the Omnibus Directive?
Apart from the legal obligation, the implementation of the directive is also an investment in brand credibility . Customers increasingly expect transparency and honesty in pricing communication, and stores that meet the requirements European Union directives on price indication gain a competitive advantage.
Thanks to the full By ensuring Shopify's compliance with the Omnibus Directive , merchants not only avoid sanctions but also build customer trust and loyalty. In the age of automation and e-commerce trends 2025 transparency and compliance with the law will become key factors in the success of online stores.
Summary
Adapting your Shopify store to your requirements Omnibus Directives is a process that requires awareness of regulations, knowledge of platform tools, and attention to technical details. However, thanks to Shopify's flexible features, API support, and a wide range of application , implementation can be carried out efficiently and safely.
If you are planning to modernize your store or are just creating it from scratch, it is worth starting with tests in Shopify Demo and plan Step-by-step implementation . By acting in accordance with legal requirements, you will not only protect your business, but also be in line with the latest e-commerce trends 2025 , based on transparency and professional approach to the customer.
